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Barrett Sales Blog
Top 5 Articles for Q1, 2025: In 30 Seconds
In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that create real connection and trust. With so much...
Growth Stalled? The Absence of a Sales System in Founder-Led Businesses: In 30 seconds
Founder-led businesses often start with the founder driving sales through vision and hustle. Early success comes quickly but scaling stalls due to the absence of a sales system inside the...
Digital Stagecraft: Engage, Communicate & Sell Better in the Digital Age: In 30 seconds
With Gartner predicting in the near future that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, reflecting a substantial move towards digital-first...
Sales Culture = Safety Culture: The Key to Business Growth: In 30 seconds
Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a sales culture the way they do safety, every employee...
The Most Human Wins: Lessons from Sun Tzu Part 5: In 30 seconds
In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches that "The greatest victory is that which requires...
