Consulting Services

About Us

Overview

We are a Melbourne-based Business Consultancy Firm started in 1996.

Barrett is a business consulting & education firm specialising in ethical, human-centred sales strategies, systems, processes & practices.

Our Story

An ethical, effective approach to sales

We are a business consulting and education firm working with customers to create thriving sales cultures – with ethics and sustainability at its core.

Since opening our doors in 1995, we have worked with people and organisations – across the private, public, not for profit and government sectors – who challenge themselves to be extraordinary. Whether you’re a small business or a large organisation, our approach helps overcome the complexities of selling in the 21st century to attract real, sustainable sales results, even in the toughest markets.

Extensive Portfolio

  • Sales Consulting
  • Sales strategy
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership and salespeople psychometric assessments for selection & development
  • Sales organisational structure
  • Sales force incentives and right-sizing
  • Sales metrics and performance standards
  • Sales & customer perception research and mapping
  • Sales, account management and sales management tools and systems
  • Sales coaching
  • Sales management financials, process and performance management skills
  • A full suite of training modules & programs across the sales, service, account management & sales leadership spectrum
  • A range of online competency & skills assessment questionnaires for sales, sales coaching and sales leadership

A Selection of Firsts

Innovators

We built one of the first and most comprehensive sales strategy & operations model and audit process.

Creators

We produced the world’s first sales competency dictionary.

Motivators

We launched the Selling Better Movement and Manifesto in 2018.

Educators

We were the first in Australia to obtain selling a university qualification (SUT).

We love numbers

PSYCHOMETRICALLY PROFILED
0 +
TRAINED/COACHED
0 +
LEADERS INTERVIEWED
0 +
ARTICLES PUBLISHED
0 +
Our People
Sue Barrett

MD

Jobst Schmalenbach

Geek

Astrid Silberman

Head of Operations

Jens Hartman

Head of Learning & Development

Hannah Williamson

Client Services

Jemmy Gome

Partnerships and Business Development Manager

Have any questions?

Contact US

Barrett Sales Blog

Have We Lost the Ability to Build Rapport?: In 30 seconds In a world dominated by social media and hustle culture, the art of building rapport—a vital human skill—feels increasingly lost. Rapport fosters trust and connection, yet today, interactions...
A Journey of 30 Years: Taking the Road Less Travelled with Humanity at the Core: In 45 seconds In 1995, with just $3,000, I set out to transform sales from soulless transactions to human-centred connections based on trust and shared value. Thirty years on, this philosophy has not...
2025: Top 10 Action Plan for Leaders, Teams & Capability Builders: In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing...
Navigating the Brave New World of Sales: In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein discussed growing public scepticism toward institutions,...
Trend 12 – Talking AND Walking Integrity: This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Trend 12 highlights the vital fusion of rhetoric and action in upholding...
Scroll to Top