Sustainable Selling - Not a fixed state
Sustainable Selling is not a fixed state of harmony but rather an evolving process in which the application of sales resources, the direction of investments, the orientation of technological development and institutional change are balanced with future as well as present needs.
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Sales Philosophy
Everybody lives by selling something -- At Barrett, we know this to be true. Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, talent, or opportunity that we can offer to other people, we need to be able to sell.
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Collaboration
The new competition. The nice word we have all come to know; collaboration, will over the coming years become the new competition.
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We are a Melbourne-based Business Consultancy Firm started in 1995.

Barrett is not just a sales training provider – we are an end-to-end (sales) consulting practice with a prominent reputation in the Australian market as trusted experts, a coaching (sales coaching) firm and advisors in creating high performing, sustainable people and teams.

Thought Leaders

Thought Leaders in 21st century sales training, sales coaching, sales consulting, sales coaching, sales capability and sales culture we are your first and best reference when it comes to forging out a successful career as a competent sales professional.

Thought leaders

The Technical Arm

Barrett Research was born out of Barrett Pty Ltd which has been creating a wide range of training programs, online training and modules, processes, tools, questionnaires, and practical resources for sales and service people and managers since 1995.

Using world’s best practice we conduct Australian based research and cross reference this with the latest international research on sales, service, management, team and workplace performance in relation to all of our tools, processes and programs.

Our Vision: To produce and provide access to Best Practice 21st Century Sales Methodologies, Tools, Processes, Courseware and Transformation Technologies to positively transform the way Sales Mastery is selected for, taught, developed, measured and managed in 50,000 organisations by 2020.

Speak to us about your needs.

Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
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Barrett Sales Blog

October Wrap Up: Here’s a summary of everything we discussed in October: Why the intersection of self-awareness and consideration for others is key for successful teams and healthy businesses, the importance of deep...
Trend 11 – Off the shelf AND Customised: This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a trend where buyers seek quotes from salespeople...
Why Didn’t We Learn This at School? – The Importance of Clear Communication: In 30 seconds Effective communication is critical for business success, yet it’s often overlooked in favour of technical skills. Miscommunication creates confusion, inefficiencies, and strains relationships,...
Deep Practice – The Path to Soft Skills & Sales Mastery: In 30 seconds Mastering soft skills, such as empathy, emotional intelligence, and active listening, is key to success in sales and service. These skills foster strong customer connections and help create...
Trend 10 – Self AND Other Awareness: This is Trend 10 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In successful businesses, the dual focus on self-awareness and consideration...
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