Sustainable Selling - Not a fixed state
Sustainable Selling is not a fixed state of harmony but rather an evolving process in which the application of sales resources, the direction of investments, the orientation of technological development and institutional change are balanced with future as well as present needs.
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Sales Philosophy
Everybody lives by selling something -- At Barrett, we know this to be true. Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, talent, or opportunity that we can offer to other people, we need to be able to sell.
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Collaboration
The new competition. The nice word we have all come to know; collaboration, will over the coming years become the new competition.
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We are a Melbourne-based Business Consultancy Firm started in 1995.

Barrett is not just a sales training provider – we are an end-to-end (sales) consulting practice with a prominent reputation in the Australian market as trusted experts, a coaching (sales coaching) firm and advisors in creating high performing, sustainable people and teams.

Thought Leaders

Thought Leaders in 21st century sales training, sales coaching, sales consulting, sales coaching, sales capability and sales culture we are your first and best reference when it comes to forging out a successful career as a competent sales professional.

Thought leaders

The Technical Arm

Barrett Research was born out of Barrett Pty Ltd which has been creating a wide range of training programs, online training and modules, processes, tools, questionnaires, and practical resources for sales and service people and managers since 1995.

Using world’s best practice we conduct Australian based research and cross reference this with the latest international research on sales, service, management, team and workplace performance in relation to all of our tools, processes and programs.

Our Vision: To produce and provide access to Best Practice 21st Century Sales Methodologies, Tools, Processes, Courseware and Transformation Technologies to positively transform the way Sales Mastery is selected for, taught, developed, measured and managed in 50,000 organisations by 2020.

Speak to us about your needs.

Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.
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Barrett Sales Blog

Why Your Reputation IS Other People’s Business AND How Not To Care: In 30 seconds Reese Witherspoon’s call to ignore others’ opinions promises freedom, but in business, reputation, shaped by what’s said when you leave the room, drives success. Harvard Business Review...
Your Clients Don’t Want Your Product (And Why That’s Great News): In 30 seconds Nobody wants a mortgage: they want a home. Nobody wants insurance: they want peace of mind. This truth applies to almost every product: clients don’t want what you sell, they want what...
NES Outshines NPS: The Key to Customer Loyalty in 2025: In 30 seconds The Net Easy Score (NES) has stepped out of the Net Promoter Score’s (NPS) shadow, becoming the key to customer loyalty in 2025. NES measures how easy it is to resolve issues or complete...
Rebel Rebel Resilience: Bowie’s Blueprint for Thriving Under Pressure: In 30 seconds David Bowie’s fearless reinvention inspires sales leaders and teams to thrive under pressure. Betrayed by manager Tony Defries and stuck in a post-Let’s Dance slump, Bowie pivoted with...
Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR: In 30 seconds Apple’s iOS 26 call screening feature, requiring callers to state their name and purpose before the phone rings, is reshaping cold calling. With over half of Australia using iPhones, this...
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